Initiatives for Intellectual Property Rights

Initiatives for Intellectual Property Rights
(1) Patent research and intellectual property human resource development
In fiscal 2021, the IPR Subcommittee conducted online lectures by external experts on the following themes, which were well received by all members, not only those in the Subcommittee.  
Trademark Strategy in B2B Business. Mr. Noritaka Morikado, HAKUHODO CONSULTING INC.
Creating the Conditions and Structure for IP to Generate Profits. Mr. Toshifumi Shimada, Attorney at Law, Cast Global
IP Portfolio Management. Mr.Teruhito Kojima, Seiko Epson Corporation
IP Management and KPI. Mr. Hiroaki Sakai, Sakai International Patent Office

   

In addition, "IP and Technology Management Course," 
"Negotiation Skills Training Course," and "IP Landscape 

Training Course" were all conducted in an online format to foster IP management and human resource development among members.
Of these, a total of 721 people participated in the "IP and Technology Management Course." 2.4 times as many as
in the previous fiscal year (300 people), and 70 to 80% of the participants answered that they would like to
continue to participate or would recommend others to participate.
The "Negotiation Skills Training Course" and "IP Landscape Training Course," both of which were
conducted in a practical training format (mock exercises and submission of assignments),
have received many requests for continuation and will be held again in FY2022.
(Photo: IP and Technology Management Course)

(2) Measures against counterfeit goods overseas
Exhibition and publicity at large-scale trade show
Since 2006, we have jointly participated in Automechanika Shanghai (AMS), which is held every year in Shanghai, China, displaying panels and samples of counterfeit products from each company, providing information for product authenticity assessment through presentations, and surveying the visitors’ awareness of counterfeit products through questionnaires. The exhibition was cancelled in FY2020 and FY2021 due to travel restrictions, etc. In FY2022, we plan to revise the exhibition and strengthen the message.
Lobbying counterfeit control authorities
In FY2021, we requested Beilun Customs (Ningbo City) and Hangzhou Customs to hold online meetings, but due to the Covid19 and the Beijing Winter Olympics and Paralympics, we were unable to adjust the schedule and canceled the meetings. In FY2020, we changed the format from face-to-face to online for the first time with Guangzhou Customs, which was very well received by the partner customs offices and participating companies, and we plan to conduct it again in FY2022.
Survey on the Distribution of Counterfeit Goods in Overseas Markets
In order to provide logistical support to our member companies in their efforts to detect counterfeit goods in ASEAN, we have been conducting market surveys on the distribution of counterfeit goods by country since FY2016. To date, we have conducted surveys in Thailand in 2016, Indonesia in 2017, Vietnam in 2018, and the Philippines in 2019. However, due to the issuance of a restriction on local activities due to covid19 in Malaysia, which was scheduled to be conducted in both FY2020 and FY2021, the survey was cancelled and will be conducted in FY2022.